Linkedin ADS: What is it? And why invest?

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Linkedin is a social network for professionals. People are not there to socialize, like they do on Facebook, they are there to socialize on the professional side, sometimes to share knowledge, to visit a specific group, look for and offer jobs, interact with company pages, within this network Social.

Linkedin currently has around 29 million users in Brazil, inclu Chinese Overseas Asia Number Data ding seven million organizations. If your audience is B2B or if you have to sell to companies or professionals within companies, it may have crossed your mind to use Linkedin Ads.

In this post, we will talk specifically about how to advertise on LinkedIn Ads to guarantee and deliver the best result from the investment you are using.

Why invest in LinkedIn Ads?

But how does Linkedin Ads work?

How to use Linkedin Ads?

Conclusion

Why invest in LinkedIn Ads?
The differences that contribute to LinkedIn Ads being part of companies' media budgets are diverse and impact all companies, regardless of their size or segment. Discover the main ones below:

Qualified leads :  The main motivation for advertising through LinkedIn Ads is the quality of the registrations that the social network has. As a professional relationship platform, valuable information such as sector, segment, size, location, training, professional trajectory and skills are available.

As a result, the quality of leads generated becomes much higher, as the tool provides several settings that direct content to the right people. Among the options are:

Function
Experience level
Sector
Company size
Location
Languages
Study area
Diploma obtained
University
Access to ideal leads is no longer restricted. The message reaches the target even if the hierarchical level is executive director. By other means, such a communication initiative would be inefficient or non-existent, given the barriers to interacting with these professionals.

Credibility of the social network :  In times of controversy on other social networks due to fake news, user trust is an important asset and LinkedIn is an environment that has high credibility among members.

Seven out of ten users point to the social network as a reliable channel for accessing professional content, according to a study by Millward Brown Digital and LinkedIn.



Another statistic that reinforces the relevance of LinkedIn Ads is that 94% of B2B marketers use the social network as a distribution channel for the materials produced.

Increased flow:  Whether you want to access new opportunities, stay up to date with new concepts and market trends, find partnerships and close deals, the social network is the appropriate space.

In releasing internal data, the social network indicated growth of 142% in average visits per user and 59% in average minutes browsed from 2016 to 2017.

People are spending more time on the platform. Investing in LinkedIn Ads means establishing a relationship with this growing audience.