them to register before purchasing

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If you have the needs and resources for this, you can even set up a complete “discovery” mode that will allow your customers to explore your products more easily. Create a Clear and Straightforward Checkout Page Finally, we arrived at the payment page. Just because the potential customer is on the checkout page doesn't mean your work is done. On the contrary, it is essential not to make any UX mistakes at this stage, as it could harm all your previous efforts.


Baymard reports that % of shoppers who abandon their cart do Anhui Mobile Number List so because the checkout process was too complicated for them. To avoid this, you must first of all be transparent. Lack of transparency often confuses customers and gives the impression that companies are hiding something. Transparency makes you appear legitimate. Once a user opens their cart with previously added items, you need to show them their order summary. Make it concise, easy to read and edit. In this way, there can be no dilemma about what the user purchased, its price or when the product will be delivered.





If the customer changes his mind, he can also easily modify his order. And once users have made the final decision to purchase, don't annoy them by asking them to sign up or fill out a ton of additional information. People hate it when you ask and almost a quarter of them are willing to abandon their cart for this reason. So, once again, avoid distractions, avoid interruptions, and avoid overwhelming them with too many demands or options. Unless it concerns payment methods. In this case, try to offer as many alternatives as possible. A multitude of payment options, as well as the highest level of security are two absolutely essential elements of a successful payment page. Don't ignore comments No matter how carefully and meticulously you set up your e-commerce site , you won't get it right the first time.