You’re sharing. Questions you could

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Answer are: What social media platforms are driving engagement? Which content formats work best i.e. video, memes, images? What type of posts drive engagement i.e. polls, how-to videos? Are there times and days that you see spikes or drops in engagement? Are there any channels that you should increase or decrease activity on? Along with the analytics feature available on each social network and GA, there are a number of great tools you can use to track data to get social media post metrics, conduct a competitive analysis and monitor conversations - social listening. These include SparkToro, BuzzSumo, and Hootsuite. Useful resources to conduct data analysis The Best Social Media Metrics To Focus On In Your


Campaigns - Look at the top platforms and find out the best social media metrics to track for each one. A Guide to Reporting in GA - This will help you to use Google Analytics  and develop custom reports that inform your social media efforts.  Social Media B2B Email List Analytics Tools That Do the Math For  - Find out some of the best free and paid social media analytics tools available. Free eBook - How to Become a Social Media Manager Download . Social Media Expertise It may seem obvious, but a Social Media Manager needs to have great social media skills! Although these can be learned over time through research and experimentation, if you’re aiming for a job at a large company, you’ll need a few years of experience under your belt. The type of knowledge you’ll need to outshine your competitors includes: Knowing what type of content works best on what platform Understanding the different days and times and days that work best on each





platform Understanding how to optimize platform-specific content Knowledge of social media analytics and performance Ability to engage an audience using the best free audience listening tools The graphic below from 'The  Content Benchmarks Report' shows the types of content that marketers believe are the most engaging and help to achieve their social media goals. Most engaging social media content types Most engaging social media content types Resources to ground your social media expertise Practical Social Media Strategy - Listen to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. talk about how to create a successful strategy. How to Choose the Best Social Media Channels for Your