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BooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkillsTestToolkitsWebinarseBooksPremiumMore Back to Articles Nov , Universities &Colleges: Ways to Boost Student Employability in ArticlesDigital Strategy byDigital Marketing Institute While the cost of living soars, so does the cost ofhigher education. As a result, student enrollments in degree courses are fallinglike never before in a phenomenon known as the ‘enrollment cliff’.


Employersalso report that graduates lack the skills they C Level Executive List need in a post-COVID digitalworld. According to a CMI report, nearlyof employers say that current graduatesdon’t have the skills they need to be work-ready On the flip side, Cengageresearch found that nearly half  percent of graduates are not applying forentry-level jobs because they don’t perceive themselves as qualified. For thehigher education sector, it may seem like prospects are dim but that’s not thecase. Success will come to those who can bridge the gap between what studentslearn and what employers need.





In other words, demonstrate value and embedcareer prospects into the curriculum to create work-ready graduates. In thisarticle, informed by our recent webinar, we’ll reveal effective ways to boostyour students’ employability to drive enrollments and elevate brandequity.  Offer work-integrated & practical learning While internshipsare common as part of a degree program, work-based learning is lacking in manyinstitutions. But this is where the differentiator is for universities andcolleges, a USP that students look for to get real-life and hands-on experiencein a company. A great example of using simulations in the classroom is TheAmerican Marketing Association which offers programs for professional marketersand research-focused academics PhDs. It also runs simulations at its annualInternational Collegiate Conference and has experiential learning programs for itsstudent community.