Evolution of electronic marketing concepts

mahmudaakhi816@

Advantages of electronic marketing: Internet marketing can be boiled down to the characteristics of the Internet, which must be understood for the marketing process to be successful. Among them are the following advantages: (1) Directed transmission capability: The Internet enables organizations to get to know their customers even before they make a purchase, as digital technology allows website visitors to get to know themselves and provide information about their needs and wants before making a purchase. This means that clients are able to express their needs and wants directly to the agency in response to the agency's marketing communications.


It provides access to databases and repositories that include information about Afghanistan WhatsApp Number specific customers, their past purchasing history and preferences, enabling online marketers to use this information in real time to provide marketing services to customers. This is the ability of the customer to control the information they provide, so that they only say what they want without being forced to provide information that is confidential between them or that they do not want to reveal.  It is the possibility of giving customers more comprehensive information about the company’s products and their value, with the possibility of comparison with other competing products and prices. Therefore, the company strives to improve and develop the product according to customer desires.




Customers who have previously purchased its product to achieve customer loyalty. Since most statistics show that most agencies lose about 50% of their clients after dealing with them for the first time, maintaining the loyalty of old clients is more profitable and less expensive than attracting new ones. Features and advantages of online marketing: E-marketing has a series of characteristics: (1) Products sold online are cheaper compared to other items sold through mail catalogs or through traditional stores, because e-marketing does not require dealing with traditional stores, so certain types of expenses such as rent, electricity, and employment wages disappear, which is manifested in End as a competitive advantage at low prices.