If you have content that doesn't add value to your website

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It's time to take action. Start by reading Kevin Inge's guide on how to remove content using SEMrush . You should be able to get the advice you need to do this effectively. 32. Add alt tags to images You should pay attention to image optimization . Properly naming images with descriptive file names and optimizing image size and quality are areas of SEO that are often neglected. At a minimum, make sure the main image on each page uses alt tags that properly represent the image. 33. Improve internal links Internal links are one of the most often neglected areas of link building in SEO marketing. Investing the time to improve your internal linking strategy will often yield tangible results relatively quickly. Sometimes just adding a few internal links from authoritative pages on your website can yield quick results. Check out this guide to help you implement an internal linking strategy . This allows you to identify pages that need links from other pages, as well as pages with authority that can be disseminated across your website. The site audit report will also give you a list of pages with only one internal link.

Related topic: What is anchor text? everything you need to know 34. Identify and remediate another page. If Google keyword cannibalization Keyword cannibalization is one of the most misunderstood areas of Belgium Phone Number Data SEO. Contrary to what many people think, keyword cannibalization is a question of the search intent of each page, not simply the keywords used within the content or title tags. If you have cannibalization issues, search engines will have trouble deciding which pages to display, making it difficult to rank highly for highly competitive keywords. This guide to cannibalization will help you identify and fix the problem. 35. Find and fix orphaned pages Every page within your website should receive at least one link from  can't follow and crawl your links, you won't get the authority and high rankings you would normally get.



If your sitemap tells Google that there are pages that cannot be reached by following internal links, you can check them in your site audit report as " orphaned pages listed in the sitemap ." These pages should have at least one internal link from another related page. 36. Is the content up to date? Content gets old and eventually becomes obsolete. It's something that happens naturally over time. However, updating old content is one of the simplest measures that can yield great results. Danny Goodwin of Search Engine Journal says: By updating your content, you can expect to improve your rankings, gain links, increase traffic, social shares, attract new customers, and more.