You should regularly delete all hard bounce

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Click through rate The percentage of customers who clicked on the email . Unsubscribe rate – This is the percentage of people who unsubscribe from your email marketing campaigns . If you find this rate to be high, it's a sign that the messaging doesn't match your audience, or you may be using a low quality email list. Revenue per Recipient This is the average revenue amount per recipient . Email flows or automations typically have higher performance than promotional campaigns . Spam rate This is the percentage of subscribers who marked your emails as spam . A very important metric to track for improving your email content . Bounce rate – This is the percentage of emails that bounce but never reach the recipient’s inbox .

There are two types of bounces soft bounces and hard 10 best gps tracker services in Bangladesh bounces. Soft Bounce An email that is undeliverable for temporary reasons . The email box may be full or the file may be too large. Don't worry, we 'll try to send this email again shortly and you don't need to take any action here . Hard Bounce An email that is undeliverable for a permanent reason . This could be a fake email , or the server may have blocked your email address .  email addresses to maintain high deliverability and a healthy email list. Email deliverability – refers to your ability to deliver emails to your subscribers’ inboxes.




It is important to maintain this high level because the lower your level is, the worse your reputation will be with your email service provider s and the greater the negative impact on your ROI . . Personalization and Dynamic Content Personalization is the act of personalizing your emails to better suit your customers ' behavior . For example, inserting a customer 's first last name, company name, or location is called personalization. The specific content used is called dynamic content, which is displayed and triggered based on the subscriber 's data . Email Segmentation – This is the act of dividing your list into customer segments . You can do this by location, gender , interests , buying habits past purchases , or the subscriber ’s activity on your site .