There you will be able to see the relative size of the audience

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Next, scroll down to the Domain vs. Market Dynamics section of the Overview report. This section analyzes the influence you and your competitors have in your niche compared to general market trends. Market Explorer, Domain versus market dynamics Visit share breaks down the percentage of total website visits attributed to each competitor in your space. You can view them all together or by channel. Competitors with higher share of visits get more traffic, which means they have a larger market share.

If you're not sure what this means for you, take a look Phone Number List at the Total Traffic Trends graph to the right. It compares your domain's traffic over time with the total traffic received by all competitors. Market Explorer, Total Traffic Trends Note the share of traffic held by you and each of your competitors. If you want to go deeper, you can break it down by channel or compare it to total market traffic. Understand the audience While market share can tell you which competitor has the greatest influence over your audience, it doesn't tell you who that audience is. Understanding your audience demographics will help you connect with your customers while creating products and services that effectively meet their needs.



For this step, you can do the research yourself using questionnaires and customer surveys. Or you can discover the basics of your audience more quickly with Market Explorer’s Demographics report. The Demographics report provides a high-level overview of your niche's audience demographics. He understands : Age and sex ratios Social media preferences Hobbies Later, you can use this data to build an audience persona . Market Explorer, Demographics Next, find out how your audience compares and overlaps with those of your closest competitors. You can do this in the Traffic Analytics Audience Insights report. The Audience Overlap chart shows you how your audience and competitors stack up against each other.