honing in on the target demographics,

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A few HIPAA compliant nurturing methods: Email Marketing There are a few different tactics that can be deployed through this avenue depending on the ultimate goal and quite a few different email marketing platforms that can be used to ease the creation and distribution. Newsletters to past, current, and potential patients highlighting updates to the office, any changes in personnel, etc.


Messaging to past, current, and potential patients promoting upcoming specials to help Bolivia Phone Number List entice appointments booked, reminders about upcoming appointments and/or that appointments are due to be scheduled Outreach that includes more information about the office or testimonials to potential patients who have previously shown interest Facebook Display & Remarketing Remarketing to users on Facebook is HIPAA compliant and a beneficial way to get back in front of potential patients. When creating this strategy, consider: Creative and messaging These two elements should look and sound different to patients in different funnels.





Identifying what types of questions could be answered within each phase, the types of content that would be beneficial to consume, etc., are a few great ways to curate both the creative and messaging. Targeting Identifying and  geolocations, and other relevant audience specifics will help see that advertising dollars are only spent where they are likely to produce more qualified inquiries. Overall strategy Facebook offers a variety of objectives (conversion, traffic, lead generation) to pursue. This effectively tells Facebook how to best optimize campaigns. How to Ensure You Make an Impact It can feel overwhelming to determine how to market your business online.