6 Use an optimal format for your title

wonigit849

You have tools that automatically fill in meta descriptions for you, but we recommend that you personally give each page its own description. Machines can do more and more, just look at how Google has developed in recent years, but you personally know exactly what is meant by a particular page.

5 Use special characters
Many companies already use USP or Unique Selling Points on their websites. For example, the header of the homepage states:
Ordered today, delivered tomorrow
Why wouldn't you include this as a kind of germany phone number in the meta description?

Meta descriptions contribute more than you think. Use special characters Zalando




With check marks or dots you can clearly indicate which unique points you have as a company and why visitors should click through to your website.
You don't have to adhere to it, but in general the structure of a title in the search results page is the same.

Main keyword – second keyword | Company Name

So start your title with the word you want to attract visitors to your website. In the Zalando example above, women's clothing is the main keyword. Buy outlet online is the second part where they want to attract visitors, followed by the name of the company.