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Difference between SEO and SEM

What is SEO we have just explained, it is russia telegram data that set of techniques that allows you to obtain good positions in organic search results.

The acronym SEM stands for Search Engine Marketing, which is the set of both organic and paid activities that can be done on search engines.

To explain it very simply, SEM is a large container that also includes SEO, as far as the organic aspect is concerned. But SEM also includes SEA, which we will explain immediately.

SEO and SEA

If SEO is about getting favorable positions in organic search, SEA is Search Engine Advertising, or paid advertising on search engines . In simpler terms, this activity allows you to position your website at the top of search results for certain keywords. But it differs from SEO because it does so through ads.

Both strategies have their advantages and disadvantages, but when used together they can lead to surprising results. Together, they make up SEM .