New Year's email-cary: 13 days – 13 letters

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Holidays are a period of special activity for business. Sellers offer discounts, announce sales, give gifts. It is important to find chips and formulate your UTP in a manner that is allocated from others.Many especially like New Year’s Advent calendars. With their help, count the days before the holiday and prepare for it. These can be real material calendars or virtual calendars with tasks and gifts for each day.In the field of SMM, advent calendars are often done in the form of daily posts with tasks and gifts. And how to make such a calendar in email marketing?BannerAdvent calendar created with the help of email marketing toolsThis format is very popular when selling household goods, in the beauty industry, cooking, DIY, as well as in children's topics. Children are especially

waiting for the main magical holiday of the year, and with them - their parents, grandparents.Our client - the online store Lionstorory from the USA - sells children's books, personalized stories. On the site you can choose your favorite story, as well as a name, gender, shade of shopify website design  skin, eye color, hair of the hero and order such a story for the baby.We were tasked to launch promotional before the New Year and Christmas holidays in the form of an Advent calendar, and we tried to implement the idea of our client.Mailing planTogether with the client, we drew out a newsletter plan and decided to send a daily basis from 1 to 13 December in one letter. Here are the topics of the letters:1. Ready? Here are your New Year gifts!2. Christmas gift for your loved ones3. Christmas entertainment. Part 1/44. Christmas entertainment. Part 2/45. Free shipping for you!6. Christmas entertainment.



Part 3/47. Christmas entertainment. Part 4/48. It's time for our Christmas sale!9. We will help you to adorned your home!10. Make this Christmas bright!11. 50%. Last discount on the last three letters12. A greeting card that will melt any heart!13. Here is your calendar for the new year!Content of lettersIn the first letter, we announce the entire upcoming newsletter: we tell subscribers that there will be 12 more letters.In each subsequent letter, we put the blocks Day 1, Day 2, Day 3... Day 12. So we mimic the countdown to the last day of the mailing and to the biggest discount.